SURESH NADELLA

Led marketing initiatives for new store openings and brand activations, overseeing collateral management, performance analysis, and budget reconciliation for Graviss Foods Pvt Ltd.

• Spearheaded new store activation strategies, successfully launching multiple new locations within allocated budgets and conducting comprehensive post-execution assessments.
• Identified and revitalized underperforming stores by analyzing sales metrics, developing and implementing corrective plans that improved overall sales performance.
• Delivered actionable insights by analyzing comprehensive sales data (online, walk-in, item-wise), optimizing category focus and informing strategic business decisions.
• Managed and optimized Google My Business (GMB) listings in collaboration with agency MML, enhancing online visibility and accuracy for all store locations.
• Managed budget reconciliation for new store expenditures and trade marketing expenses, ensuring fiscal responsibility and optimizing resource allocation.

Managed the marketing P&L and executed Pan-India retail branding initiatives, coordinating with vendors and sales teams to enhance brand presence and drive market penetration for Kurlon Enterprises Ltd.

• Managed a monthly marketing P&L exceeding 1 crore INR, optimizing expenditures across Pan-India retail branding initiatives to ensure financial targets were met.
• Directed Pan-India retail branding planning and execution, enhancing brand presence and market penetration across diverse regional markets.
• Developed and executed impactful Point-of-Purchase (POP) and Point-of-Sale (POS) materials, significantly driving in-store brand engagement and sales.
• Streamlined coordination with various vendors and national/regional sales teams, ensuring seamless execution of branding campaigns and retail support.
• Executed comprehensive Below-the-Line (BTL) activities, including roadshows and canopy events across India, to boost regional brand visibility and customer engagement.

Managed comprehensive marketing operations, including ATL, BTL, and digital strategies, with a monthly budget of 6 Lakhs INR for Renault India.

• Managed a monthly marketing budget of 6 Lakhs INR, optimizing spend across ATL, BTL, and digital channels to maximize brand impact for Renault India.
• Orchestrated diverse traditional marketing campaigns, including corporate events, RWA, mall activations, and rural roadshows, to maximize brand exposure and reach.
• Spearheaded digital marketing efforts, establishing social media presence and onboarding lead generation platforms like Gaadi.com and Cardekho.com, driving online engagement.
• Pivoted marketing strategies during COVID-19 lockdown, leveraging digital platforms for new product launches via live streaming and organizing virtual meets to maintain market presence.
• Generated significant word-of-mouth through high-impact marketing events, including the KIGER Megha delivery ceremony and Kwid Mileage drives, boosting brand buzz and customer loyalty.

Executed brand promotions, market research, and lead generation initiatives with a monthly budget of 3 Lakhs INR for Atria Convergence Technologies Pvt Ltd.

• Executed comprehensive brand promotion strategies, integrating ATL/BTL activities, market research, and competitive pricing analysis to strengthen market position.
• Drove lead generation initiatives and monitored sales executive performance, optimizing conversion funnels and sales cycle efficiency.
• Developed and maintained daily sales reports and comprehensive marketing calendars, ensuring strategic alignment and timely execution of activities.
• Tracked and reported marketing campaign ROI, providing data-driven insights to optimize future investment and maximize returns.

Managed lead generation, brand building, and stakeholder coordination with a monthly budget of 3 Lakhs INR for Tattva Pearson School.

• Generated over 1000 high-quality leads within allocated budgets through targeted marketing campaigns, significantly contributing to enrollment goals.
• Enhanced brand visibility and increased walk-ins through strategic ATL and BTL activities, improving overall campus engagement and public awareness.
• Managed brand presence at key events, including exhibitions and RWA events, and oversaw the design of impactful collaterals and advertisements to raise public awareness.
• Streamlined vendor and client coordination, ensuring efficient processing of invoices and payments for all marketing activities.
• Cultivated strong relationships with local government officials and media representatives, facilitating smooth execution of marketing initiatives.

Executed various marketing activities, including social media management and lead generation, for Renault India.

• Managed social media presence on Facebook, increasing brand visibility and online interaction.
• Compiled comprehensive weekly and monthly marketing activity reports, including visual documentation, to track performance and inform strategic adjustments.
• Coordinated and planned various marketing activities, ensuring alignment with strategic goals and timely execution.
• Organized and executed zero-cost lead generation events, meeting specific targets and maximizing ROI for the company.

Drove business development initiatives, focusing on client acquisition, relationship management, and financial oversight for Euttopia Marketing and Promotions.

• Cultivated strong client relationships, leading to improved business growth and enhanced client retention.
• Managed costing, negotiated contracts, and handled comprehensive documentation for business deals, ensuring favorable terms and compliance.
• Oversaw payment processes, ensuring timely and accurate financial transactions and maintaining fiscal integrity.

Conducted an organizational study at Sri Lakshmi Narayana fertilizer.

Analyzed customer satisfaction towards services provided by Aditya Birla Retail Group (More Megastore).